DAY FOR NIGHT: 4 PAJAMA STYLES FROM & OTHER STORIES

Fashion

& Other Stories Dotted Midi Dress& Other Stories Dotted Midi Dress

& Other Stories takes on the pajama trend for its latest style guide. Called ‘Day to Night’, the fashion shoot focuses on silky sets, slip dresses and loose-fitting kimonos. From floral embroidery to abstract prints, pair these separates with pieces already in your wardrobe. Worn with miniature bags and strappy sandals, & Other Stories embraces relaxed styles.

Related: L.A. Dreaming | 4 Summer Outfits From & Other Stories

& OTHER STORIES ‘DAY FOR NIGHT’ LOOKBOOK

& Other Stories Embroidered Belted Kimono Jacket, Silk Camisole Top, Ruffle Wrap Midi Skirt and Short Chain Crossbody Bag& Other Stories Embroidered Belted Kimono Jacket, Silk Camisole Top, Ruffle Wrap Midi Skirt and Short Chain Crossbody Bag& Other Stories Silk Camisole Top and High Waisted Culottes& Other Stories Silk Camisole Top and High Waisted Culottes
& Other Stories Belted Floral Lounge Blazer, Wide Floral Print Trousers, Short Chain Crossbody Bag and Studded Strappy Stiletto Heels& Other Stories Belted Floral Lounge Blazer, Wide Floral Print Trousers, Short Chain Crossbody Bag and Studded Strappy Stiletto Heels& Other Stories Embroidered Belted Kimono Jacket and Short Chain Crossbody Bag& Other Stories Embroidered Belted Kimono Jacket and Short Chain Crossbody Bag& Other Stories Silk Camisole Top, High Waisted Culottes and Strappy Heeled Sandals& Other Stories Silk Camisole Top, High Waisted Culottes and Strappy Heeled Sandals

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STARTING A CLOTHING LINE IN 2018 IS REALLY NOT THAT HARD

Fashion

Starting a Clothing Line in 2018 is Really Not That Hard

Why even bother starting a clothing line nowadays? There are countless brands in the apparel industry. The total number is believed to be somewhere around millions. If you happen to be an aspiring fashion designer, it’ll be difficult for you to start your label. The fashion industry is hyper-competitive, and you have to make a special effort to achieve success. Yes, competition is fiercer than ever, but if you have a hefty dose of creativity and you’re business savvy, nothing will stop you from starting a business that will succeed.

The thing about the clothing market is that it never gets saturated, so you have a chance. People have and always will consume fashion. Nobody has failed because they are too many fashion brands. There is so much variety when it comes down to apparel, and people are consuming clothes more than ever. Starting a clothing line in 2018 isn’t that difficult. You don’t have to be rich to start your own business. Most importantly, you don’t need a super model or a high-end photographer. All you need is a little bit of ambition. This post will show you how it’s done

FIGURING OUT WHAT KIND OF CLOTHING PRODUCTS TO SELL

It’s great that you want to start your clothing line. As someone who will be working with apparel, you’ll have to decide what you want to sell. There are plenty of choices as far as apparel is concerned and fashion products. You have a tough choice to make. Did you have anything particular in mind? Maybe you see yourself selling hoodies. Or maybe you envision yourself selling pants. Here’s a tip you’ll want to check out: luxury lingerie. In the United Kingdom, women are spending crazy amounts of money on deluxe lingerie. It doesn’t matter what you opt for. Just make up your mind. But don’t rush the process. Carefully consider all the options before making a decision. Each apparel options have their advantages and disadvantages. You’ll be building your business around one product, which is why you need to choose wisely.

 

Starting a Clothing Line in 2018 is Really Not That Hard

HAVING THE RIGHT STORY  

You have all the time in the world to set up a trendy clothing line. However, your efforts are going to be in vain if you don’t create a story that resonates with the public. Effective storytelling can have a very good effect on the situation. Therefore, think about what story you want to present to the world. What you need is a brand story that improves trust – in other words, an authentic one. What’s in a story, anyway? It’s not mandatory to have a structure, but it’s recommendable because it will help you with future projects. The most important thing to keep in mind is that the story isn’t a branding material. To be more precise, you can’t use it to promote your apparel business. If you want to attract and retain readers, you’re going to have to tell a good story. Make it personal. People want to know all about your struggles and emotions. When you share something intimate, people feel like they can trust you. After all, you’re pouring out your heart.

Starting a Clothing Line in 2018 is Really Not That Hard


DESIGNING A UNIQUE PRODUCT

Now that you have a good understanding of the market and you have an idea of what people are interested in. Experts at CheckThem INC highly recommend looking up the people you sell your clothes to, but that’s another issue. Until then, design your product. Your design will be presented in the form of a sketch. If you have no clue whatsoever about drawing, then look up videos on YouTube and learn how to make a finished picture. On the other hand, if you’ve got a good set of skills, get a piece of paper and start drawing. You can add colors and details like seams and buttons. Once you’re done with the sketch, start creating patterns that can be transferred from the sketch to fabric. Making the first apparel sample can be difficult, especially if you have no idea what to do. You’ve defined the product idea and the sketch, so all you’ve got left to do is to create the sample. There is no time to waste, and the product should be launched as soon as possible.

Starting a Clothing Line in 2018 is Really Not That Hard

CREATING AN EFFECTIVE PRODUCTION PLAN   

Fashion designers such as Vivien Westwood have managed to get their foot in the door, in spite of the fact that they were self-taught. Let’s go out on a limb and say that you didn’t skip school. You have a formal education, and you know how to sew. This may be so, but you can’t do all the work yourself. You need some help. Hiring a manufacturer is a good idea. The thing is that not all manufacturing companies are made equal. Put simply; not all manufacturers are capable of producing quality products.

You need to know everything there is about your new partner. Consider doing a background check. You can get hold of interesting things, such as social media profiles, criminal history, contact information. And pictures. Anyway, you should seriously think about it. You desperately need a team to help you out. Get professional assist. The easiest way to locate a manufacturing company is through referrals. Ask people in the industry if they know what types of products they create. Everyone will want to help you, so they will be thrilled to share their experiences. The representative of the company should provide you with a long list of happy clients. If they don’t, you should know that something isn’t right.

Starting a Clothing Line in 2018 is Really Not That Hard

CREATING A BRAND FOR THE CLOTHING LINE

The clothing line is successfully launched, you have to create a brand. There are so many apparel businesses out there, and you have to find a way to stand out. How consumers perceive your company is important. As you can imagine, building a brand doesn’t happen overnight. It takes time and effort. Make sure to highlight your qualities and the benefits that your fashion brand offers. If you have the necessary time, create a logo. Visuals are the first things that come to mind and will help you get the attention you need.

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FRENCH CHIC: BALMAIN TEAMS UP WITH NEIMAN MARCUS ON EXCLUSIVE COLLECTION

Fashion

Balmain Deep-V Long-Sleeve Graffiti Embellished Mini Cocktail DressBalmain Deep-V Long-Sleeve Graffiti Embellished Mini Cocktail Dress

French fashion house Balmain is well-known for its bold silhouettes and even fiercer embellishments. These exclusive designs are found only at Neiman Marcus. Celebrating the launch, the fashion retailer unveils a lookbook photographed by Nick Prendergast. Starring model Julia Van Os, the fashion shoot juxtaposes luxe metallic and sequin embellishments with bright lights. Pamela Libonatiworks on creative direction for the shoot with styling by Jamie Lyons and set design by Doug Voisin.

Related: Balmain Goes Futuristic for Fall 2018

BALMAIN EXCLUSIVE COLLECTION AT NEIMAN MARCUS

Balmain Double-Breasted Satin JacketBalmain Double-Breasted Satin JacketBalmain Striped Chain Mail Mesh & Tulle MinidressBalmain Striped Chain Mail Mesh & Tulle Minidress
Balmain Striped Chain Mail Mesh & Tulle MinidressBalmain Striped Chain Mail Mesh & Tulle MinidressBalmain Strapless Nude Illusion Metal On Tulle Evening GownBalmain Strapless Nude Illusion Metal On Tulle Evening GownBalmain Double-Breasted Six-Button Paillettes Sequin JacketBalmain Double-Breasted Six-Button Paillettes Sequin JacketBalmain Sleeveless Scoop-Neck Paillettes Sequin TopBalmain Sleeveless Scoop-Neck Paillettes Sequin Top

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COSIMA FRITZ MODELS VACATION STYLES FOR HARPER’S BAZAAR ROMANIA

Fashion

Cosima Fritz graces the July-August 2018 cover of Harper’s Bazaar Romania. Photographed by Anna Daki, the model wears a black La Perla one-piece swimsuit. Inside the fashion glossy, Cosima embraces summer fashions for the sun-drenched shots. Styled by Andrei Iovu and Lil Bulgac, the blonde poses in the designs of Zimmermann, Chloeand COS amongst others.

Cosima Fritz Models Vacation Styles for Harper's Bazaar Romania

Cosima Fritz Models Vacation Styles for Harper's Bazaar Romania

Cosima Fritz Models Vacation Styles for Harper's Bazaar Romania


Cosima Fritz Models Vacation Styles for Harper's Bazaar Romania

Cosima Fritz Models Vacation Styles for Harper's Bazaar Romania

Cosima Fritz Models Vacation Styles for Harper's Bazaar Romania

Cosima Fritz Models Vacation Styles for Harper's Bazaar Romania

Cosima Fritz Models Vacation Styles for Harper's Bazaar Romania

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STELLA MAXWELL LOOKS LUXE IN PINKO’S FALL 2018 CAMPAIGN

Fashion

Stella Maxwell stars in Pinko fall-winter 2018 campaignStella Maxwell stars in Pinko fall-winter 2018 campaign

Stella Maxwell turns up the glam factor as the face of Pinko’sfall-winter 2018 campaign. Photographed by Simone Falchetta, the New Zealand model poses in colorful ensembles perfect for the cold weather season. For autumn, Stella strikes a pose in lace dresses, faux fur jackets and embellished denim. When asked to describe the new Pinko collection, the blonde says, “[It’s] fun. Not intimidating. The right amount of cool.”

Related: Stella Maxwell Models Reformation’s Summer Linens

PINKO FALL/WINTER 2018 CAMPAIGN

Pinko unveils fall-winter 2018 campaignPinko unveils fall-winter 2018 campaignStella Maxwell poses with a leopard in Pinko fall-winter 2018 campaignStella Maxwell poses with a leopard in Pinko fall-winter 2018 campaign
Pinko enlists Stella Maxwell for fall-winter 2018 campaignPinko enlists Stella Maxwell for fall-winter 2018 campaignStriking a pose, Stella Maxwell fronts Pinko fall-winter 2018 campaignStriking a pose, Stella Maxwell fronts Pinko fall-winter 2018 campaignStella Maxwell fronts Pinko fall-winter 2018 campaignStella Maxwell fronts Pinko fall-winter 2018 campaignAn image from Pinko's fall 2018 advertising campaignAn image from Pinko’s fall 2018 advertising campaignWearing a colorful look, Stella Maxwell appears in Pinko fall-winter 2018 campaignWearing a colorful look, Stella Maxwell appears in Pinko fall-winter 2018 campaignDressed in purple, Stella Maxwell fronts Pinko fall-winter 2018 campaignDressed in purple, Stella Maxwell fronts Pinko fall-winter 2018 campaignPinko taps Stella Maxwell for fall-winter 2018 campaignPinko taps Stella Maxwell for fall-winter 2018 campaignFlaunting her legs, Stella Maxwell appears in Pinko fall-winter 2018 campaignFlaunting her legs, Stella Maxwell appears in Pinko fall-winter 2018 campaignDraped in prints, Stella Maxwell poses for Pinko fall-winter 2018 campaignDraped in prints, Stella Maxwell poses for Pinko fall-winter 2018 campaign

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ALINE WEBER WEARS SUMMER STYLES IN HARPER’S BAZAAR KAZAKHSTAN

Fashion

Aline Weber heads outdoors for the July 2018 issue of Harper’s Bazaar Kazakhstan. Lensed by Michael Paniccia, the blonde beauty poses in colorful summer looks. Styled by DaVian Lain, Aline embraces printed dresses, cropped jackets and breezy skirts. The Brazilian model wears the designs of Versace, Jason Wu, Zimmermann and more.

Aline Weber Wears Summer Styles in Harper's Bazaar Kazakhstan

Aline Weber Wears Summer Styles in Harper's Bazaar Kazakhstan

Aline Weber Wears Summer Styles in Harper's Bazaar Kazakhstan

Aline Weber Wears Summer Styles in Harper's Bazaar Kazakhstan

Aline Weber Wears Summer Styles in Harper's Bazaar Kazakhstan

Aline Weber Wears Summer Styles in Harper's Bazaar Kazakhstan

Aline Weber Wears Summer Styles in Harper's Bazaar Kazakhstan

Aline Weber Wears Summer Styles in Harper's Bazaar Kazakhstan

Aline Weber Wears Summer Styles in Harper's Bazaar Kazakhstan

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